Sunday, December 28, 2014
The ASOS Sale Edit
Labels:
adidas,
asos,
Dr. Martens,
Fashion,
French Connection,
Herschel Supply Co.,
Monki,
polyvore,
style,
The WhitePepper
Sunday, December 21, 2014
Suited//Oxblood
Wednesday, December 10, 2014
The love/hate relationship: Why the Victoria's Secret show appals me (but fascinates me in equal measure)
I love glamour, catwalk shows and that extra-special sprinkle of extravagance as much as the next blogging babe, but (as much as I don’t want to be an utter kill-joy), I have to admit there are elements to the Victoria’s Secret shows that I have serious problems with. With the 2014 show being held this past Tuesday in the city I work and hope to live in, London, I felt this was an appropriate time to air these opinions. I'm aware that I definitely am not the first to comment on the following issues, and I’m sure I won’t be the last. I also know some may not agree with my thoughts, but I wanted to scribble them down anyway!
My first issue with the shows, and indeed the brand as
a whole, is the fact that they set impossible standards of beauty which I
believe have the potential to be severely damaging and dangerous to women,
especially those of the younger generation. While numerous other brands
and key voices in fashion have been campaigning in recent years for the
inclusion of 'real women' in the modelling industry, it seems VS is determined
to keep the existence of the 'unreal woman' alive, and very much in view.
Because the angels are not just naturally 'a little svelte' or a 'a little pretty'; they are a physical
representation of unnattainable beauty; highlighted in their flaw-free,
immaculate faces and figures. This makes them unreal and difficult to relate to in a sense; they are not like you or
me, they are some form of 'other'. The angel is not the women you see walking
down the street. Abs, impossibly long legs, perfectly formed facial
features, and not to mention, a pretty fantastic rack: combined, these features
make up a woman who represents about 1% of our population.
My point here is that these impossible standards of
beauty set by the brand have great potential to inflict worrying thoughts
amongst some women. We begin to wonder why we don’t look like them, why we
don’t have the seemingly alien combination of rock-hard, flat abs and huge
tits...and let’s not even start on the beloved thigh jiggle most mere mortals
have. As if we aren’t burdened enough by bodily insecurities of the 21st century, the VS shows multiply our confidence issues ten-fold. Upon watching the yearly shows,
even me, a girl who (shamefully) hates exercise and (proudly) champions the phrase 'long
live the doughnut,' begins to wonder if perhaps I could (and should) look like
an angel with a little work. I'm 22. Just imagine what an even younger, more
impressionable girl watching must think. The idea that the show’s appeal may
have expanded in recent years to younger and younger girls increases this
threat. And with the bright colours, glamorous appeal and performances of
popular singers that youngsters idolize (not to mention the brand’s ‘Pink’
collection, which is targeted at younger
women), this is bound to happen.
As younger and younger girls are tuning in, there is no question that they may pick up
on the aforementioned bodily message. A viewer of this age may not understand
that to achieve these bodies, the angels don’t just undergo ‘a little work’;
they undergo full on bootcamp purgatory (which they, apparently, all seem to
enjoy). Without this knowledge, adolescents therefore see the models as being born as goddesses in having perfect, inherently 'right' bodies, and believe they were born with inherently 'wrong' physiques
(despite being entirely normal). What's even more concerning is the consideration
that men may begin to think this is what we should look like-as if teenagers
and young 20-something women don't have enough bodily issues to deal with, now
we have to worry that men will be disappointed when we undress in front of them
for the first time. In truth, I'm convinced this kind of outcome is more
allusion than truth as most decent men don’t share these impeccably high
standards (let's face it- to them a naked woman is a naked woman) but many
young, impressionable women might not know this growing up. They are
catapulted into a world where success is measured by beauty, not personality,
education or work ethic.
The angels also represent a world most young women are
not a part of, or never will be and so, create an atmosphere of exclusion and
hierarchy. Let’s be frank for a second- the models aren’t really selling
lingerie when they sashay down the catwalk- they are selling their awesomely
unachievable physiques, ridiculously extravagant lifestyles and equally
fantastical partners or husbands. It’s a lifestyle- and one we are clearly not
a part of. It is indeed so easy to become a part of the VS hype on the surface-
walk into a store, put on a silk robe brandished with the ‘angel’ slogan and
you become one. Except you don’t. The joke's on us because try as you might,
the chances are you can buy the underwear, the gym clothes and the accessories,
but you will never have what they have- you will never have their bodies, their
lifestyles, their relationships. Because you are not a Victoria’s Secret Angel,
you're just a Victoria’s Secret customer. From this rises a sincere sense of
exclusion (and mockery); one that may make younger women feel even more inadequate.
A further issue I have with the shows are the
costings. In a world where children are starving, diseases like Ebola are
rapidly spreading and countries are in national debt, is it really justified in
any sense to spend $15 million on a fashion show? Or to showcase a fantasy bra which theoretically would be valued at a further $15 mill (worn by Gisele in 2000) encrusted in diamonds and other jewels? I mean, actually think about it…Fifteen
million dollars...FIFTEEN MILLION DOLLARS?!!! How much good could fifteen
million dollars actually do if it could be used to help people instead of showcasing a lingerie show? A hell of a
lot. However, I recognize this is rather taken out of context when we consider
the fact that we live in a world where football players are paid £300,000 a
week to kick a ball around, whilst soldiers who are fighting for our country
are receiving a pittance. So I guess a wildly expensive fashion show isn’t the
worst of our worries, and it just represents the dark side of the fashion
industry we all know and love. But you get my point.
Despite all of this (yes I'm about to do a bit of a 180), nobody can deny the mass
strength and appeal of the show. Truthfully, as much as the whole affair
enrages me, it also enamours me. As well as getting severely frustrated by the whole thing, I also love it, and get sucked in by the glamour, beauty and excitement just as much as the next twenty-something woman. And I guess that is the curse of Victoria's
Secret: many hate it, but we love it potentially just as much. Perhaps it’s best
not to overanalyse as I have above and just see it as a bit of fun- one we should
take with a pinch of salt. Admittedly, I think it’s nearby impossible to help
but be fascinated by the whole phenomenon, and, dare I say it, even envy the
Angels. I mean, why wouldn’t you? Money, fame, glamour and beauty in
abundance…it’s all in a day’s work for these girls. And I suppose a part of why
we (especially women) are angered by the show is because we find the whole
thing so damn intimidating and, to an extent, are maybe just jealous.
I’m
actually relatively new to the world of the VS ‘angel’ and their shows; only
last year did I hear about it at a weekly meeting in the Impact office. The
girls were talking about the show and it seemed to completely fascinate them. I wondered whether it would fascinate me, and so I went straight home and watched the past years’ shows and I did, I did feel fascinated by it. However you feel about the Victoria’s
Secret’s catwalk extravaganzas, they’re undeniably a spectacle, and immensely
stylish and exciting ones at that. They act as a form of escapism- instead of
the tediousness woes of everyday life, we are transported to a fantastical place
where everything is perfect and beautiful. The brand’s big-wigs also have to be
praised for the clever way they have developed Victoria’s secret into a
superbrand; having celebrity singers and glamourous adverts just enforces the
brand’s role as an all-powerful company which demands, ironically, respect.
In truth I haven't seen any of the 2014 show since the
angels descended on London. It won't be aired until tonight. But I can imagine
it's just the same as it always was...once a circus, always a circus:
ridiculous, animated, exciting, sad, fascinating, worrying, weird, but I guess
in many ways, oh so wonderful. It’s just a huge bundle of paradoxes. Will
I watch it? Probably. Will I enjoy it? Hell, why wouldn't I. But will I do so
begrudgingly and with a pint of ice cream in tow? Absolutely. I don’t know what Victoria’s Secret is, but that’s
certainly mine.
What do you think about Victoria's Secret?
What do you think about Victoria's Secret?
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