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Sunday, March 01, 2015

Benefit's #curlsbestfriend Parlour Press Launch

Last week I was lucky enough to be invited along to the Benefit Curl's Best Friend Pop-up parlour press launch (phewww, that was a mouthful). I was so excited to see what the parlour had to offer, and even more so because visiting with me was my gal pal Kirstie (also a fellow blogger- check her out HERE). The pop-up is basically a combined beauty parlour, make up store and bar, and will be open for just a month. It has been designed in order to celebrate the launch of Benefit's new 'it' product: Roller Lash Mascara, and to honour its other best selling mascara They're Real

Upon entering, myself and Kirstie were given a lovely warm welcome and handed a glass of bubbly. We were given a tour of the three story shop, and had time to take some snaps and chill out. The bottom floor of the parlour is a place to relax, indulge in a cupcake (or 12...they're super mini ok), slurp down a cocktail and gossip: perfect. Up the stairs lies the beauty parlour, in which you can book yourself in for a make upper, brow wax and tint or faux-blow. Up in the 'attic' is the biggest and best hidden treasure of the entire store: the Noir Bar. With mood lighting, plush seating and a cocktail list as long as my arm, this is the perfect place to finish your visit. Just be careful of the pesky winding staircase- I managed to knee Kirstie on several occasions on the way up (much to her discomfort and my, well, amusement). 

I can honestly say the Benefit pop-up parlour launch was one of my favourite press-preview events I have ever been to, and I was taken care of so well by the seriously fantastic staff. From the very kind DeVries Slam PR people to the hilarious Benebabes who worked on my hair and brows, everyone I met was really lovely and willing to go the extra mile. Kirstie and I spent lots of time getting our hair, makeup and eyebrows done, feasting on cutesy mini cupcakes and having a laugh in the photo-booth. The goodie bags were also glorious, the contents of which you can see above. And yes, we even met the Benefit dog (rollers in hair and all).

 To sum it up, we had a really fun night. For this reason, I would definitely 100% recommend checking out the stylish pop-up parlour before it closes in a month's time. I think it's just such a genius idea, combining 3 things most young 20-something women love: makeup, cocktails and chilling out with friends. It would therefore make a super Friday night out after work, or could even act as a mid-week treat to rejuvenate and kick back. The parlour itself is also decorated so fabulously, from the hairdryer-style lighting (DIY on steroids) to the wall cabinets chock-a-block full with mascara.

The parlour is open now and you can book in to visit by ringing 020 3620 4747 or by downloading the curl's best friend app. It is located on 26 Greek Street, Soho, W1D, and it's open Tuesday to Saturday 11am-11pm (Noir bar open from 7pm). Book yourself in now as it won't be around for long! 


  1. Ahhhhhh love you to the moon and back girl! xxx


  2. This pop-up parlour is such a cute idea - you two seem to have had a great time!
    Plus these cupcakes look so tempting :D

  3. Omg this event looks sooo amazing! Jealous! The parlour decor is so cool!

    Clothing Conscious // Fashion & Lifestyle Blog

  4. vERY COOL :)


  5. Isn't the mascara incredible? I - like pretty much everyone else in the blogging community :) - got a sample with Elle magazine and I haven't stopped using it since. The event looked amazing lovely, really enjoyed this post :0


  6. I always love how Benefit organizes the events because it looks so cute! Also, love your hair hun :)

  7. That looks like a blast! Benefit is awesome with their events, that for sure!

  8. This looks like so much fun!
    Gorgeous pictures.



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